Growth Marketing Analyst

About Lendela

Founded in 2018, Lendela is a fast-growing fintech on a mission to simplify financing and enable greater financial access. Our platform matches borrowers with personalised loan options through a simple application, empowering borrowers with choice and transparency while offering an alternative to the cumbersome and opaque traditional lending landscape.

Since our inception, we have facilitated over 400,000 loan applications alongside more than 100 lending partners. In 2023, we successfully raised US$5 million in an oversubscribed Series A to scale our unique model across Asia Pacific. Our backers include Singlife co-founder Walter de Oude’s Chocolate Ventures as well as prominent Singapore-based VC firm Cocoon Capital. Lendela currently serves customers in Singapore, Hong Kong, and Australia.

Why join us?

Your growth is our success : We believe that when you get to achieve your potential, consumers, investors, and the team all win. This is why we’re as invested in the company’s success as we are in yours, and joining us means that you’ll be working alongside people who genuinely want you to be the best you can be.

We’re in an industry with massive growth potential and huge challenges to solve : The global lending industry is vibrant, varied, and ripe for exponential growth — and we’re riding it hard. We have a significant advantage in APAC and are well-placed to solve the problems in the industry today. Joining us means that you’ll be at the forefront of this transformation.

We’re global and diverse : We operate across four exciting markets and are home to dozens of subject matter experts who honed their expertise in some of the world’s most recognisable companies. This means that you’ll get to work with diverse teams, expose yourself to game-changing ideas, and grapple with challenging problems every day.

We’re driven by what works : We’re guided by data in whatever we do, and we measure the results of every decision we make to ensure we’re constantly optimising for our business objectives. Joining us means you’ll get to embrace this data-driven way of working alongside true champions of it, aligning your growth with the outcomes you achieve.

Job Overview

Some people look for a job. Others look for a challenge—an opportunity to build, experiment, and drive real business results. If you’re someone who thrives on marketing through  structured execution, data-backed thinking, and owning performance metrics , you’ll love being our new Growth Marketing Analyst (Lifecycle & Performance) .

We’re looking for a hands-on, detail-oriented, and outcome-driven marketer who can balance creative thinking with analytical execution. In this role, you’ll own end-to-end initiatives that blend creative execution with data, structure with speed , and strategy with performance, supporting initiatives that unlock scalable acquisition and retention.

This is not a fluff-and-post marketing role — it's about building systems that scale, testing what works, and knowing the numbers cold .

Responsibilities

• Own CRM performance : Plan and execute lifecycle campaigns across email, SMS, and other owned channels to drive activation and conversion.
• Run structured experiments : Test messages, timings, and sequences to improve funnel performance — and report on what worked and why.
• Optimise lifecycle journeys : Build logic flows, segment users, and map journeys based on behaviour, intent, and outcomes.
• Analyse performance data : Build dashboards, monitor trends, and extract insights to inform marketing decisions and optimisations.
• Support SEO and content strategy : Help scale search-led acquisition by optimising content performance and testing content ideas with data.
• Drive affiliate & KOL performance : Help track, evaluate, and grow scalable partnerships with a focus on lead quality and business impact.
• Create content that converts : Write copy and develop creative concepts across emails, landing pages, social posts, and in-app messages.
• Manage social media channels : Plan, schedule, and publish content across Instagram, LinkedIn, and other relevant platforms.
• Collaborate across functions : Work closely with product, design, and leadership to scope and push forward high-impact marketing initiatives.

Qualifications & Skills