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Sales & Business Development Manager - HENG SHUN YUAN PTE. LTD.
HENG SHUN YUAN PTE. LTD.Islandwide, SG13 days ago
Job descriptionImmerse in local cuisine and dining culture to understand evolving customer tastes and preferences. Research regional cooking techniques, food presentation styles, and popular flavor profiles . Bring back menu innovation ideas to Singapore, ensuring products resonate with Chinese and Malaysian customers living in or visiting Singapore. Deliver 25–35% international revenue growth annually through new partnerships and expanded distribution channels. Build exclusive partnerships with regional e-commerce and F&B platforms (e.g., JD.com, Tmall, Shopee, Lazada). Tailor marketing campaigns to local cultural trends (festivals, holidays, social media platforms like WeChat, Douyin, Xiaohongshu). Introduce co-branded promotions with local F&B brands in China and Malaysia, then adapt successful ones for Singapore. Launch seasonal limited-edition menus in Singapore inspired by Chinese and Malaysian culinary traditions. Develop storytelling-driven branding campaigns highlighting authenticity, heritage, and cross-cultural influence. Conduct regular training workshops in Singapore to share overseas market insights with local teams. Build a trend report library tracking emerging cuisines, dining formats, and cultural shifts in China & Malaysia. Collaborate with chefs and R&D teams to co-create new dishes inspired by overseas learnings. Manage overseas sales teams and ensure operational alignment with Singapore HQ. Oversee compliance with import / export regulations and local health & safety standards. Report quarterly to management with actionable growth strategies and innovation proposals
Roles & Responsibilities
1. Overseas Business Development (20–30 Trips Annually)
- Travel frequently to China and Malaysia to build long-term networks with clients, distributors, and government bodies.
- Lead business negotiations, partnership agreements, and franchise opportunities in both countries.
- Actively participate in trade fairs, food exhibitions, and industry forums to showcase the brand and capture market share.
2. Cultural & Culinary Insights
3. Sales & Market Growth
4. Cross-Border Creative Expansion
5. Knowledge Transfer & Innovation
6. Strategic Leadership
Tell employers what skills you have
Negotiation
Leadership
Growth Strategies
Microsoft Excel
Trend
Cooking
Social Media
Selling
Marketing
Festivals
Exhibitions
Compliance
Revenue Growth
Business Development
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Sales Manager • Islandwide, SG
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