Customer Journey Executive (Bakery Café) - D03 Queenstown, Tiong Bahru, SG

Roles & Responsibilities

Job Summary :

The Customer Journey Executive plays a vital role in shaping and maintaining a consistent and engaging brand experience across all customer touchpoints. This role supports the daily execution of marketing and customer experience initiatives, including campaign rollouts, store communications, digital asset coordination, and customer engagement activities. Working closely with cross-functional teams, the Executive ensures brand consistency, enhances the customer journey, and supports initiatives that drive loyalty and long-term satisfaction.

Key responsibilities :

1. Brand Management & Compliance

• Ensure consistent application of brand guidelines across all customer touchpoints, including store environments, marketing materials, digital channels, and partner collaborations.
• Conduct regular store audits to assess brand compliance in visual merchandising, signage, and overall presentation.
• Coordinate the production, distribution, and maintenance of in-store branding materials (e.g., menus, signage, point-of-sale materials).
• Maintain and update the digital asset library, ensuring easy access to approved brand photos, videos, and templates.

2. Campaign Execution, Promotions & Revenue Growth

3. Digital Marketing & Online Reputation Management

4. Customer Experience, Loyalty & Retention

5. Partnerships & External Collaboration

6. Performance Tracking & Business Analysis

Pre-requisites :

Tell employers what skills you have

Upselling

Visual Merchandising

Customer Experience

Business Analysis

Customer Engagement

Customer Relationships

Photos

Marketing Communications

Customer Acquisition

Online Reputation Management

Digital Marketing

Baking

Revenue Growth

Brand Management

Bakery