Director, Marketing Innovation, Burger King, APAC

Roles & Responsibilities

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Job overview :

The Director, Marketing Innovation, Burger King, APAC will oversee product and menu innovation for the region, working with global, regional, and local franchisee teams to build a robust innovation strategy and pipeline. Based in our Regional Headquarters in Singapore, this role will drive menu innovation and renovation brand positioning, and lead initiatives that build product leadership. This role reports to the Regional Chief Marketing Officer.

Your Responsibilities :

Innovation Strategy & Development

• Identification of innovation opportunities that are scalable across APAC, including but not limited to reapplication of success from other regions (EMEA / LAC / US).
• Lead menu architecture analysis across categories (beef, chicken, snacking, desserts etc.), identification of opportunities and strategy.
• Develop and manage innovation pipelines and workstreams for key product categories, including category analysis.
• Driving compliance and providing guidelines with brand standards and guest expectations.
• Responsible for innovation process, including insight mining and research methodologies
• Driving execution with excellence with local franchisee markets, including pre / post analysis to identify drivers and learning.
• Partner with global and regional marketing teams, field teams, and local franchisees to lead the innovation strategy, from ideation to market qualification.

Cross-functional Collaboration

Project & Process Management

Your core skills :

Your experience :

Tell employers what skills you have

Menu Development

Restaurants

Quality Assurance

Pipelines

Category Analysis

product innovation pipeline

FMCG

Supply Chain

Strategy

Process Management

Marketing Analytics