Performance Marketing & Campaigns Director (Web3)

Roles & Responsibilities

DeCard is a next‑generation web3 payment card that lets you spend your stablecoins seamlessly in the real world.

DeCard provides a credit limit with flexible and accessible requirements. At the core of this offering is D-Vault, an exclusive account with innovative digital features. D-Vault supports seamless reconciliation and payment tracking, allowing your spending and repayments to be managed efficiently through a single system. This seamless integration puts you in full control of your finances.

Powered by DCS Card Centre (formerly Diners Club Singapore) and backed by over 50 years of card-issuing heritage, DeCard blends decades of trust with Web3 innovation, underpinned by a deep commitment to security, governance, and regulatory compliance.

Founded in 1973, DCS Card Centre (formerly Diners Club Singapore) is a financial institution licensed to issue credit and charge cards, governed by the Monetary Authority of Singapore (MAS) under the Banking Act.

Learn more at https : / / www.thedecard.com /

Role Overview

We are looking for a Performance Marketing & Campaigns Director who will own the strategy, planning, and execution of high-impact marketing campaigns aimed at driving new user acquisition, reactivating dormant users, and increasing platform engagement and user spending.

This role will require hands-on, execution-first operator who can develop and lead 1–2 targeted campaigns per quarter, driving measurable outcomes through both paid media and lifecycle-driven user marketing.

Key Responsibilities

Campaign Strategy & Execution

• Design and implement data-driven B2C campaigns that promote card issuance solutions and drive user acquisition and retention.
• Lead campaign development across digital, social, partnerships, content, events, and influencer marketing.
• Ensure campaigns align with business objectives, brand guidelines, and regulatory requirements.

Market & Consumer Insights

Cross-Functional Collaboration

Performance Measurement & Optimization

Qualifications

Tell employers what skills you have

Competitive Analysis

DCS

Security Governance

Regulatory Compliance

Ad Campaigns

Campaign Plans

Campaigns

campaign setup

Marketing

Strategy

Compliance

Project Management

Banking

Presentation Skills

Regulatory Requirements

Brand Performance

Business Development

Strategy Planning