Performance Marketing & Campaigns Director(Web3)

DeCard is a next‑generation web3

payment card that lets you spend your stablecoins seamlessly in the

real world.

DeCard provides a credit limit with

flexible and accessible requirements. At the core of this offering

is D-Vault, an exclusive account with innovative digital features.

D-Vault supports seamless reconciliation and payment tracking,

allowing your spending and repayments to be managed efficiently

through a single system. This seamless integration puts you in full

control of your finances.

Powered by DCS Card

Centre (formerly Diners Club Singapore) and backed by over 50 years

of card-issuing heritage, DeCard blends decades of trust with Web3

innovation, underpinned by a deep commitment to security,

governance, and regulatory compliance.

Founded

in 1973, DCS Card Centre (formerly Diners Club Singapore) is a

financial institution licensed to issue credit and charge cards,

governed by the Monetary Authority of Singapore (MAS) under the

Banking Act.

Learn more at

https : / / www.thedecard.com /

Role

Overview

We are looking for a

Performance Marketing & Campaigns Director who will own the

strategy, planning, and execution of high-impact marketing

campaigns aimed at driving new user acquisition, reactivating

dormant users, and increasing platform engagement and user

spending.

This role will require hands-on,

execution-first operator who can develop and lead 1-2 targeted

campaigns per quarter, driving measurable outcomes through both

paid media and lifecycle-driven user marketing.

Key

Responsibilities

Campaign

Strategy & Execution

Design and

implement data-driven B2C campaigns that promote card issuance

solutions and drive user acquisition and retention.

Lead campaign development across digital, social,

partnerships, content, events, and influencer marketing.

Ensure campaigns align with business

objectives, brand guidelines, and regulatory

requirements.

Market & Consumer

Insights

Leverage consumer insights,

competitive analysis, and industry trends to shape campaign

strategy.

Translate complex Web3 concepts

into clear, consumer-friendly narratives that build trust and

adoption.

Cross-Functional

Collaboration

Partner with Product,

Growth, Compliance, and Business Development teams to deliver

cohesive campaigns. Work with creative team to ensure high-quality

execution.

Performance Measurement

& Optimization

Define campaign

KPIs and establish frameworks for tracking performance and ROI.

Use analytics and market data to optimize

campaigns and inform future

strategies.

Qualifications

8+ years of experience in marketing, with relevant

experience in B2C Campaign marketing

Demonstrated success in leading large-scale B2C campaigns

within the Web3, blockchain, crypto, or fintech industry

(mandatory).

Strong knowledge of digital and

performance marketing, consumer lifecycle management, and brand

strategy.

Experience engaging with both

crypto-native communities and mainstream consumer

audiences.

Exceptional project management, and

cross-functional collaboration skills.

Data-driven mindset with expertise in campaign analytics

and performance measurement.

Strong

communication and presentation skills, with the ability to

influence senior stakeholders.

Proficiency in

Chinese will be an added advantage due to the need to liaise with

chinese stakeholders.