Key Account Manager - Islandwide, SG

Roles & Responsibilities

The Key Account Manager is responsible for managing and growing sales through strategic retail key account partnerships while driving brand marketing initiatives to maximise product visibility, sell-through, and market share. This role combines commercial negotiation, account relationship management, and marketing execution to achieve sales targets and strengthen brand presence in the market.

Key Responsibilities

1. Key Account Management

• Manage relationships with major retail accounts (e.g., Guardian, Watsons, Sasa, Etc) to achieve sales and profit targets.
• Negotiate annual trading terms, promotional plans, and marketing budgets.
• Develop and implement Joint Business Plans (JBP) with key accounts, including sales forecasts and growth strategies.
• Monitor sell-in and sell-out performance, identify growth opportunities, and address underperforming areas.
• Ensure timely delivery of stock, accurate order processing, and effective inventory management to avoid OOS (out-of-stock) situations.
• Work closely with the operations and logistics teams to ensure smooth execution of account activities.

2. Brand Marketing & Activation

3. Business Analysis & Reporting

Requirements

Tell employers what skills you have

Negotiation

Account Management

Budgets

Sampling

Relationship Management Skills

Growth Strategies

Visual Merchandising

Brand Marketing

Interpersonal Skills

Business Analysis

FMCG

Relationship Management

Inventory Management

Key Account Management

Brand Awareness