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Account Manager, Healthcare

Account Manager, Healthcare

STRATGEIST PTE. LTD.Singapore
30+ days ago
Job description

If you are a pharmacist by training or have received tertiary

training in the domain of biological sciences, our current team of

healthcare account managers are looking forward to you joining the

flock in coupling the bioscience knowledge with digital marketing

know-how. Read on to find out

more!

Account Manager,

Healthcare

The Account Manager

will be responsible for managing and implementing digital

transformation strategies aligned with our clients' business goals.

This person will be the primary point of contact with clients,

responsible for their ad spends to achieve maximum efficiency.

He / She will need to foster a strong working relationship internally

with the creative / production team as well as externally with

clients on the approval of campaigns and contents. The ideal

candidate has to be agile, creative, disciplined, highly motivated

and has a native understanding of digital resources to deliver the

best for the

clients.

Responsibilities and

Duties

  • Manage pharmaceutical,

medical and healthcare clients and liaise with internal and

external stakeholders, including key opinion leaders on specific

therapeutic areas

  • Forge strong relationships
  • with clients and be the primary point of contact for key

    activities

  • Own, strategise, plan, create,
  • schedule and distribute content with boosted posts and paid

    media

  • Optimise ad spends daily to achieve
  • maximum efficiency for ad spend globally

    Collaborate with internal content production teams to generate

    digital assets including video, graphics, ad copy, and landing page

    URLs in order to create and deliver best-in-class social media and

    content-driven campaigns for our clients

  • Point
  • of liaison with clients on approval of campaigns and content;
  • understanding their changing needs and adapting our approach to

    social media management for them accordingly

    Manage content calendars and project-manage marketing

    materials

  • Deep-dive into social media
  • analytics in order to gather actionable insights and generate

    monthly reports

  • Manage the community and
  • monitor online conversations; monitor SEO and web traffic

    metrics

  • Traffic ad campaigns and builds in ad
  • serving platforms (Ads Manager & Power

    Editor)

  • Conduct A / B tests in ads to understand
  • contributing factors that drive the business

    forward

  • Stay up-to-date on industry changes to
  • ensure our clients are always ahead of the curve on digital and

    social

    Qualications and

    Skills

  • Ability to read and
  • understand clinical papers; assimilation and creative presentation

    of the analysis into posters, slide sets, reports and

    publications

  • Basic to intermediate
  • understanding of digital and social media platforms, their features

    and audiences

  • Knowledge of Meta Ad Manager and
  • experience in running ad campaigns is a bonus

    Ability to create and conceptualize medical content

  • Clear, concise, scientific style of writing,
  • with a high level of attention to detail

    Superior collaboration and teamwork skills; experience working with

    cross-functional teams.

  • Project management
  • experience and adaptability : Ability to re-prioritise while

    operating within a fast paced environment, while continuously

    maintaining attention to detail, establishing priorities and

    meeting deadlines.

  • Intermediate level in MS
  • Office software (Excel, Powerpoint) and / or Google for Work products

    (Google Analytics, Sheets, Slides)

  • Bachelor's
  • degree or equivalent in Pharmacy, Biological Science or related

    scientific discipline is a plus

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